Production Co: Lodestar Events
Client: Philips
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Approximate Budget: £30,000 - £40,000.
This technically challenging video was created for Lodestar as part of a major event for Philips. The brief was to produce a seamless video, completely surrounding the audience and focus not on products but on modern lifestyles.
The creative approach involved capturing the thoughts of a cross section of people as they go about their day to day routines. On the day the figures themselves appeared twice life size which meant that the image quality was an important issue. Ultimately the figures were filmed on Digi-Beta in a green screen studio and then combined with simple graphic icons in our in-house graphic studio.